Research Question

RESEARCH QUESTION

Updated Problem Definition

Lots of companies are making skis – marketing the brand and creating a niche identity in the marketplace among many other existing companies requires a solution. Ellis Skis are a backcountry geared ski which implies clientele will be experienced, avid skiers.

Research Question

v.1
How can I apply anecdotal strategies, motion design and photography to create a distinguished brand identity in a fully stocked marketplace?

v.2
How can powerful narrative and brand imagery create a niche in a crowded ski industry?

Position Ellis Skis
Differentiate Ellis Skis