Personal Mission Statement

MISSION STATEMENT

Who am I?

These questions this week have made me contemplate many things about my career path, but more importantly who I am as a person in this stage of life. I am realizing how vital it is to know who you are and what you bring forth when entering the, 'real world' – not only for your professional life, but personal life too.

I truly care about wilderness. Everything alive in the world has a place in my heart. When I read about species going extinct, forest being destroyed, the ice caps melting – and when I see the parts of my life and others it begins to effect it makes me weep. This world is beautiful and I strive to seek areas of the wilderness lesser seen. But not just see them I want to be there with my noble steeds: mtb or skis. This is how I want to live my life. Enveloped by rare mountain ranges, enjoying the suffer fest of climbing up a couloir with skis and camera gear on my back or hiking my bike up a scree field with 50 lbs of equipment being dragged behind me. This is when I am IN MY ELEMENT.

Cultivating a statement about myself that encompasses the person I have grown into today – as well as point me in the right direction for my career – has been extremely tedious to say the least.

Statement

In the statement I have come up with, I try to touch base on my passions as an individual, the skillsets I can bring forth, and how I differ from competition.

Mountain, adrenaline enthusiast – I strive to utilize my expertise in branding, motion design and photography, as a storytelling medium for outdoor companies.

This is a good start, but I am trying to come up with the right words to describe what sets me apart in a concise, relative way. These are some things for me to keep in mind.

Things that set me apart that are relative niche for my desired industry:

     - adrenaline over pain (cold hands, lungs on fire, legs cramping.. I will be right behind the athletes)
     - passion over money (If I am doing something I care about for cause I believe in, forget it, I am there)
     - at home anywhere, in the middle of the wilderness, in my car, in the office.

What is your niche?

MY NICHE

Style, Medium, Services of choice

• My style is to the point, context driven with a zest of explore. 
• I plan to use my skills in branding, motion design and photography, as a medium to tell stories for outdoor companies. 
• My niche will appeal mostly to outdoor companies. More specifically, strong, creative agencies or brands who desire their story told in a unique, powerful way.

Potential Clients

• 3 String Productions | website | This company produces work for all of the major brands that fit my niche appeal. They are a creative agency based out of Boulder, CO that will do everything from making a unique, beautiful commercial for gorilla glue, producing an award winning adventure film for national geographic, or tackling a variety of outdoor brand creations from start to finish. 
• Louder Than 11 Media | Another outdoor company based out of Boulder, CO. They specialize in storytelling for brands such as North Face and Black Diamond using powerful short films. 

Problems I Solve

- Creating compelling stories – for brands who have trouble telling their story.

- Slashing the mundane – films for many outdoor brands are all the same. I am not afraid to take a risk.

Competition + Inspiration

- Jimmy Chin | "It's about sharing stories that inspire people and open their eyes to a different world."
- Chris Burkard | "Anything worth pursuing is going to require us to suffer – just a bit."


HOW CAN I FURTHER DIFFERENTIATE MYSELF IN A POPULAR MARKET?